Food trucks on a roll

Road rovers

spitfireBF29jun2015

 Thanks to the number of food trucks that have come up in the City, the foodies here are a happy lot. Though the concept of food trucks is not new in India, it has been gaining popularity in Bengaluru only over the last two years. These trucks have found many takers and one can always spot a lot of crowd around them.
Owned by Sudarshan MS and Francis Xavier along with two others, ‘De3-The Eatery’ was started in March 2013 and serves Continental, Italian and American food. One can spot it in Shanthinagar, Kammanahalli and Jayanagar. “We always wanted to do something different and focus on quality and cleanliness. The idea of starting a food truck came in as we wanted to popularise the concept of mobile and clean restaurants with an open kitchen. So when people see how their food is being prepared, they get a sense of satisfaction,” says Sudarshan.

Many of these food trucks have a clear idea of their target customers. ‘The Great Indian Bhukkad’ was started by Suraj Agarwal in 2014 and caters mainly to the students of PES University, Banashankari. Parked at the college premises, it offers a variety of rolls and wraps among other Chinese dishes. “Our USP is that we cater only to students and our prices are reasonable. The students know that we serve clean and hygienic food and really appreciate the taste. We are glad that we have been able to establish a relationship of trust with them,” says Suraj.

‘Spitfire BBQ Truck’, which was started in 2014 by Sidhanth Sawkar and Gautami Shankar, moves around in Sahakara Nagar, Kammanahalli, Indiranagar and Koramangala. As the name suggests, it serves barbecued delights. “Bengalureans today are getting into food culture professionally. As the city is a melting pot of different cultures, people here are open to different types of food. Everyone has high expectations from us not just because of the food we provide but also the personal bond that we have built with our customers,” says Sidhanth.

Their experience of working in the food industry in the United States led Siddharth and Bharath to start ‘Off Road Food Truck’ (ORFT). The place, which was started in January this year, often stops in Sahakara Nagar and Kammanahalli and serves burgers, sandwiches, Spanish rice, chicken and fried ice creams. “We were working for different restaurants in the US. It was our interest for food that brought us together. Our idea was to go up to people and serve them rather than they coming to us,” says Siddharth. According to him, cleanliness, affordability and convenience are the things that attract the crowd to ORFT.

Some of these trucks are area specific too. ‘Frying Wagon’ in RT Nagar was started merely two months ago but has been seeing great business. The truck serves Chinese dishes and rolls and the dishes are served only on eco-friendly paper plates. Vijay Kesarkar and Soujanya Vijay, the owners, say, “Our business is picking up and now people are aware of us. They look for cleanliness, quality and hygiene and come to us because we meet their requirements. Our prices are reasonable thanks to which, we have a lot of students coming to us. Even the IT crowd comprises a chunk of our customers.”

‘Meals on Wheels’ is another such truck that can be spotted near Richard’s Park in Frazer Town. Serving Chinese cuisine with a twist, one can often see foodies relishing a variety of momos, Chinese ‘bhel’ and saucy lollipops here. “The concept of food trucks is becoming popular in India and people in the City are more open to it now. The business too is growing at a fast pace,” says Syed Harris, who owns the truck along with Aftab and Maaz.

source: http://www.deccanherald.com / Deccan Herald / Home> Supplements> MetroLife / by Surupasree Sarmmah / DHNS – June 29th, 2015