Kozhikode, KERALA :

New Delhi:

Fulva, a halwa start-up from Kozhikode founded by Muslim entrepreneurs, has secured investment from celebrated Shark Tank India judge Aman Gupta, co-founder of boAt, marking a new phase of growth for the young venture.

Founded in September 2023 by childhood friends Shabas Ahamed NC, Sanu Muhammed C, Irfan Safar S, and Thasreef Ali PK, the venture draws inspiration from Kozhikode’s long tradition of halwa making. The idea emerged during a trip when a request for Kozhikodan halwa highlighted its strong demand beyond Kerala.

The team began with small capital contributions of Rs 30,000 each. They operated from a room above a family restaurant and sold 300 assorted boxes within the first month. Their product line included 24 flavours, ranging from black halwa to options like green chilli and passion fruit.

Early feedback revealed inconsistency in taste. The founders responded by improving ingredient quality and standardising production. They later took over a production unit with an experienced halwa maker. The unit now produces up to 1000 kilograms daily and handles around 200 orders.

The brand gained attention after a customer connected them to boAt’s network. A sample reached Aman Gupta, leading to an investment discussion. Earlier, the start-up had raised Rs 10 lakh from entrepreneur Rahul Abraham Mamman through a Malayalam reality show.

Fulva now offers multiple price points and product formats, including single flavour boxes and combo packs. While most customers remain in Kerala, the company has begun reaching cities like Bengaluru and Chennai.

The founders aim to expand across India and enter international markets. They also plan to introduce other halwa varieties and later diversify into wider sweet segments.

source: http://www.radiancenews.com / Radiance News / Home> Latest News> Markers of Excellence> Report / March 30th, 2026