Category Archives: Arts, Culture & Entertainment

‘Neighbours envy, owners pride’: Young Kashmiri photojournalist wins Pulitzer award

Srinagar, JAMMU & KASHMIR :

KASHMIRI JOURNALIST SANNA IRSHAD MATTOO. [PHOTO: INSTAGRAM/SANNA.IRSHAD.MATTOO]

Srinagar :

Amid the gloom, there is a whiff of fresh air. A young woman photojournalist has made Kashmir proud by winning the prestigious Pulitzer Prize this year.

Sanna Irshad Mattoo became the first Kashmiri woman photographer to win the Prize.

She is among the three from India to have won the award this year. Besides, Sanna, slain Reuters photographer Danish Siddiqui and Adnan Abidi have won the award for their images about Covid’s toll in India.

Siddiqui was killed last year in Afghanistan.

Sanna Irshad Mattoo has won the prestigious Pulitzer Prize award in the feature photography category for 2022.

“Congratulations to @adnanabidi, @mattoosanna, @AmitDav46549614, the family and friends of the late, @dansiddiqui, and @Reuters. #Pulitzer,” Pulitzer announced on Twitter.

Sanna, who holds a Master’s in Convergent Journalism from the Central University of Kashmir, has her work published in international media outlets, including Al Jazeera, TIME, and TRT World. She has also done a fellowship with the prestigious Magnum Foundation in 2021.

“Sanna Irshad Mattoo is a photojournalist and documentary photographer based in Kashmir. Ranging from groundbreaking news to in-depth storytelling, her work concentrates on depicting the tension between the seeming ordinariness of life and the stark symbols of a menacing militarised milieu of Kashmir. Her work has been published in newspapers and magazines around the world and has been screened and exhibited in various exhibitions and festivals. She presently contributes to Reuters as a Multimedia Journalist,” Sanna’s Pulitzer introduction said.

In 2020, three Jammu and Kashmir photojournalists Dar Yasin, Mukhtar Khan, and Channi Anand won the prestigious Pulitzer award. Established in 1917, Pulitzer Prize is an award for achievements in newspaper, magazine, online journalism, literature, and musical composition within the US.

source: http://www.indiatomorrow.net / India Tomorrow / Home> Featured> Inspiring Personality / by Ishfaq-ul-Hassan / May 10th, 2022

Remembering Shahid Ali Khan: A Lifelong Benefactor of Urdu

NEW DELHI :

Shahid sahab or Shahid bhai, as he was called by most, was not a writer or a poet himself but helped many become successful writers, poets and researchers.

Shahid Ali Khan at his Bookshop in New Delhi. Photo: Mahtab Alam

Since the onset of the pandemic, so many gems from the world of Urdu language and literature have been lost that I have now lost count. It was only last year that a few of us compiled a list of at least 75 Urdu writers and poets who had passed away. It included the likes of Shamsur Rahman Faruqi, Anand Mohan Zutshi ‘Gulzar Dehlvi’, Rahat Indori, Mujtaba Hussain, Nusrat Zaheer and Asrar Jamayee. Notably, this list does not include any Urdu writers, poets, researchers and translators outside India.

This year so far, we have not been able to gather the courage to collate such a list. I am sure the numbers are higher than last year, even though we are still to go through more than half the year. While it’s true that not all succumbed to the virus, the pandemic coupled with the lockdown ensured that most of the friends, admirers and other Urdu lovers were deprived of having one last glimpse or participating in the last journey of their favourite literary heroes.

One such person was Shahid Ali Khan, whom we lost in April this year. He passed away in the wee hours of April 21. This news was not wholly unexpected, as he was 91 years old and was not keeping well for the past few months. Despite that, when the news of his death reached me, I was engulfed in an inexplicable layer of grief. In fact, I felt more helpless than sad. Helpless because despite my strong will to participate in his last journey, I could not do so as I was down with a high-grade fever myself and had been briefly hospitalised due to COVID-19.

Shahid sahab or Shahid bhai, as he was called by most, was not a writer or a poet himself, but he helped and enabled many to become successful writers, poets and researchers. Ram Prakash Kapoor, who retired from the Bhilai Steel Plant, recounts in an article that Shahid sahab encouraged him to write in Urdu and invited him to write a guest editorial for one of the issues of Kitab Numa, a magazine of which Shahid sahab was the editor. Thanks to Shahid sahab’s constant encouragement, Kapoor went on to author at least two books in Urdu after his retirement.

Nai Kitab bookshop in Jamia Nagar, New Delhi. Photo: Mahtab Alam

Like Kapoor, there are probably dozens of writers who were nourished by Shahid sahab during his lifetime. Amongst his admirers included noted writers such as Shamsur Rahman Faruqi, Mujtaba Hussain, Shameem Hanafi, Sughra Mehdi and Sadiq-ur-Rahman Kidwai. For many years, he was also associated with the Maktaba Jamia, the Urdu publication division of Jamia Millia Islamia. The Maktaba is one of the largest and longest surviving Urdu publishers in India. He had joined the Maktaba in 1951 as a junior clerk and retired as its general manager in 2006.

He had also worked as the in-charge of Maktaba Jamia’s Mumbai branch. According to noted screenwriter and playwright Javed Siddiqi, there was a time when the Maktaba in Mumbai used to be packed with writers, poets, journalists, professors and (then) young lovers of literature like him. So much so that people had to take refuge on the steps of the Maktaba and the footpath outside it. It was a place for debate and discussions on issues related to literature and beyond. Every Saturday evening witnessed a literary gathering in which Urdu lovers from across the city used to participate.

It is here that he befriended writers and poets like Jan Nisar Akhtar, Meena Kumari, Sahir Ludhianvi, Kaifi Azmi and Jagan Nath Azad. Some of them were regular visitors at the Maktaba. There are several interesting stories about their friendship which can be heard here in his own words. Though he had left the city several decades ago, several Urdu writers and journalists who used to visit the Maktaba (located near JJ hospital naka) would tell me of how they missed Shahid Sahab’s presence.

He continued to attract and host Urdu lovers in Delhi. It would often happen that whenever an Urdu lover visited the city, they would make it a point to meet him. One of the reasons behind this was that he possessed an encyclopaedic knowledge about Urdu and its literature. He also often had Urdu books which were not available in the market. At times, he would also make arrangements for books on request.

After his retirement from the Maktaba, he started an independent publishing house and book store in Jamia Nagar by the name of Nai Kitab and a quarterly literary journal by the same name. It is here that I met him for the first time in 2007. Though the magazine ceased to be published after a few years – owing to his growing age and deteriorating health, he continued with the book shop even though it was time for him to take a break. “The bookstore is like oxygen for me,” he had once told me. It was open till a few months before the lockdown in March last year.

One of the attractions for me while visiting Jamia Nagar (after having shifted out) was to meet Shahid sahab and spend some time at his bookshop. It was not just another bookshop where one would primarily buy books. It was like a centre of learning and Shahid sahab was always there to host you no matter how young one was. He was a guide for those interested in Urdu and wanted to know more about the language and its literature.

During my umpteen visits to the bookstore, I always found him surrounded by people – poets, writers, journalists, researchers and students of varying ages. He would always pay individual attention to each visitor and if you were regular, you were likely to be treated with black tea and chips. It was no surprise then that Urdu lovers missed his warmth when the bookshop was closed.

“It is not just a bookshop but an institution where one got to meet noted writers and lovers of Urdu literature,” young Urdu poet Rizwan Khan, who used to visit the shop at least twice a week, told me last year. “I miss the black tea and chips that Shahid sahib served us with love and affection,” he recalled, adding that “he is a storehouse of information, and several veteran writers were his friends, so he would tell us stories all the time.”

In my own case, after enquiring about his khabar-khairyat on each of my visits, he would say, “Achcha aap bahut dino baad aayen hain, ye nayi kitaabein aayi hai dekh lein (You’ve come after a long time, here are some new books for your perusal),” pointing towards the book rack where new arrivals were kept or those that were on his table. It is no surprise to me that some of the best Urdu books in my personal library are from his shop, often on his recommendation. I had been reading the works of noted Urdu writer Shaukat Thanvi in the past few days, all brought from his shop and which are either out of print or seldom available in the market.

Shahid Ali Khan and other staff of Maktaba Jamia (Mumbai) with Zakir Hussain, former president of India and VC of Jamia Millia Islamia. Photo: Shahid Ali Khan: Ek Fard, Ek Idara (Arshia Publications)

It is our misfortune that despite requests from several admirers, he never paid heed to write his biography or memoirs. Had he done so, we would not have been deprived of the knowledge and stories which have now gone with him. In my understanding, he didn’t write his memoirs for two reasons. He was always busy with work and never had the time – so much so that his children would say that the Maktaba (and later, Nai Kitab) was his first love. Secondly, and more importantly, he hardly ever spoke about himself.

He had a special interest in young researchers of Urdu. God only knows how many of them he has helped by supplying important books and literature for their research, providing guidance (what to read, whom to interview or contact) and getting their work published.

There are many who claim to be, or are often referred to as Khadim-e-Urdu (Servant of Urdu). But I have not met a servant of Urdu like Shahid sahab. He was a selfless benefactor of Urdu and his services can’t and shouldn’t be forgotten. Now that Shahid sahab is no more, it is unlikely that the bookshop will open again. Even if it does, it will never be the same.

source: http://www.thewire.in / The Wire / Home> Culture / by Mahtab Alam / June 01st, 2021

Thiruvananthapuram girl enters India Book of Records for Warli paintings

Thiruvananthapuram, KERALA :

Thiruvananthapuram girl enters India Book of Records for Warli paintings

Thiruvananthapuram :

Najiya Navas, a graduate from Thiruvananthapuram, has entered the India Book of Records by drawing pictures in the technique of Warli painting, an art form unique to the tribal community of North Sahyadri Range in Maharashtra.

A Warli painting made by her of 5 inches in length and breadth has fetched her the India Book of Records recognition. Her entry breaks the previous record of a 10-inch length and breadth Warli painting.

Najiya has not learned painting formally and picked up the tricks of the trade from the internet. She has drawn more than 100 pictures so far.

Talking to IANS, Najiya said that it was during the Covid-19 lockdown that she entered the world of Warli painting and has already sold several of her drawings online and earned money from it.

She said that she is planning to learn drawing and painting in a systematic manner from Mumbai in the coming days. Najiya has already sent her pictures to the Guinness World Records.

Najiya is the daughter of Navas and Najma of Kaniyauram in Thiruvananthapuram.— IANS

source: http://www.muslimmirror.com / Muslim Mirror / Home> Indian Muslim> Women / by IANS / June 05th, 2022

Senior journalist Zeya Saheb has left us, as well

Badharwa Fateh Mohammad Village, BIHAR / Lucknow, U.P. / NEW DELHI :

New Delhi :

Mohammad Zeyaul Haque, a senior journalist, well known in journalistic and intellectual circles of Delhi, Bihar and UP, passed away on Thursday after a short hospitalisation, the end came around 7:30 pm today. He was 72.

Born in 1948 in a remote village of Bihar called Badharwa Fateh Mohammad, under Dhaka subdivision of East Chamapran district, he received his early education in Dhaka. After schooling, he went to college in Motihari and later joined LS college, Muzaffarpur, from where he graduated with English Literature. Inclined towards Journalism and writing from college days, he went to Lucknow to pursue his Journalistic career, first joining Urdu daily, Qaumi Awaz, published by the associated journals limited which also published National Herald and Navjeevan in Hindi. His journalistic acumen, writing skills and intellectual calibre soon attracted the attention of the Editor of English daily, the pioneer of Lucknow who offered him a job as a reporter for his newspaper.

It was a big jump for a person who started out as a Journalist in an Urdu Daily. From there, there was no looking back for Mr Haque who was affectionately called Zeya Saheb by his friends and journalist colleagues. In Lucknow, he worked National Herald and Times of India which he left to join Russian Embassy to work for its publications as the consultant editor in Delhi. Later, Mr Haque took up the stewardship of a fortnightly, Nation and the World, as its Executive Editor, though he piloted it as its de facto Editor.

He was executive editor of The Milli Gazette and edited a number of books published by Pharos Media. Currently, he was editing the English translation of the Quran by Zafarul-Islam Khan.

He also edited the Magazine ‘The Encounter’, with distinction. Zeya saheb was a trilingual journalist who was a regular columnist of Rajasthan Patrika published from Jaipur and used to contribute articles to the multi-edition Hindi daily The Hindustan. At the time of his death, Zeya saheb was working for an NGO group, Institute of Objective Studies, New Delhi, which he served for long years, as its strongest pillars.

Coming from a rural background, Zeya saheb compared well with many of city-bred and public school educated peers. He had trained and inspired generations of Journalists. Apart from qualities of Head, he was also known for his qualities of heart. He was a thorough gentleman, kind and compassionate, helping people with his right hand without his left hand knowing it.

A gentleman to the core, he had exceptional grasp of English and was highly well-read. Always had a story to share from his treasure.

He is survived by two sons and one daughter and a lot of grandchildren and relatives. His eldest son Waqas is Senior Journalist with India Today and the other son Arafat, is a Senior Manager in an MNC, while his daughter Naila teaches English in Delhi University. May Zeya Saheb’s soul rest in peace.

source: http://www.milligazette.com / The Milli Gazette / Home> News> Community News / by The Milli Gazette Online / April 22nd, 2021

Watch | ‘Narendra Modi Is the Product of the Ayodhya Agitation

NEW DELHI :

How did the politics of the Ram temple and the demolition of the Babri Masjid secure support for the militant Hindu nationalistic idea?

In this episode of ‘In Dino’, Mahtab Alam interviews senior journalist and author, Nilanjan Mukhopadhyay on the impact the Ram Janmabhoomi-Ayodhya movement had on India polity and society.

Mukhopadhyay in his latest book, The Demolition and the Verdict: Ayodhya and the Project to Reconfigure India (Speaking Tiger: 2021) analyses how politics of the Ram temple and demolition of Babri Masjid secured support for the militant Hindu nationalistic idea and the long-term implications of the imminent construction of the Ram Mandir.

source: http://www.thewire.in / The Wire / Home> Books / by Mahtab Alam / December 20th, 2021

Madhya Pradesh: Rashida Be Khatri, a woman Bagh print artist wins national merit certificate

Bagh Village ( Dhar District), MADHYA PRADESH :

Rashida Be Khatri, a craftsperson of Bagh Print, has been selected for national merit certificate for 2018 by Union Ministry of Textiles.

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Bhopal :

Rashida Be Khatri, a craftsperson of Bagh Print, has been selected for national merit certificate for 2018 by Union Ministry of Textiles.

She has been selected for Bagh handblock print bedcover. In the bed cover; she has done fine work using natural dyes. Rashida has been working in the field for more than 30 years in Bagh village in Dhar district of the state.

She is the only woman to have been received two state-level awards in 2012 and 2014. She is wife of late master craftsman Abdul Kader. Rashida did not lose hope after death of her husband on May 12, 2019. She took care of her sons Arif, Hamid and Ali as well as the craft. Her sons are also working under her guidance to promote the craft.

Her designs are inspired by ancient monuments of Dhar district including Mandu Nilkanth besides Taj Mahal, Red Fort, Agra Fort etc.

source: http://www.freepressjournal.in / The Free Press Journal / Home / by Staff Reporter / October 31st, 2021

Healing through art

Bengaluru, KARNATAKA :

After a near-death experience, Badrunissa Irfan, wife of Irfan Razack, CMD of Prestige Group, has put paintbrush to paper, expressing all that she’s been through.

Bengaluru : 

11 years ago, Badrunissa Irfan was in a comatose state for almost a month. Doctors had lost hope but Irfan pulled along.

Today, over a decade after the incident, Irfan is sharing what she experienced for the first time, through her art works. Titled ‘Freedom of the Soul’, 35 paintings of Irfan will be on display at Sublime Galleria in UB City through the month of June.

Picking up her acrylic paints after a 20-year break, Irfan questions what a soul is through her paintings. “I had a near-death experience where I was in a state of coma for 23 days and was declared clinically dead twice. But I came back to life and what I witnessed during those days is what I have painted now. I want to convey the message I received from the Almighty through my art.”

While she took to art at a young age, her passion took a backseat when life and responsibilities took over. “It was my daughter Uzma [Uzma Irfan, director of Prestige Group], who encouraged me to pick up the brushes again. When I told her that my body cannot do what it used to before, she sent her daughter (my granddaughter) Alayna Zaid (who is also an artist) to sit with me while working,” she says, adding that she started work on her paintings in January this year.

Talking about her paintings, Irfan says, “You’ll find that most of my paintings are of open skies, mountains, gushing streams, animals and birds.”

Starting at `75,000 and going up to `1,40,000, all proceeds from this show will be donated to charity. She recalls how she couldn’t hear anyone except her daughter reading verses from the Quran every day.

“In my unconscious state, there was a scenario where I felt like I was looking at my own body from the outside,” she says. Every experience that she went through during that period comes to life in this series. “The colours that I use depend completely on my mood. I spend about two hours in the afternoon and another two in the evening and finish one painting within two days. It might take a little longer if it’s a bigger one,” Irfan adds.

Irfan believes she ‘came back to life’ to share what she has seen and witnessed. “I personally feel more connected with nature, animals, birds, flowers and fruits. I feel humans are hypocrites and so I use my art to share the beauty I believe in,” says Irfan, who is also the author of cookbook Duniya-e-Ziyafat.


(Freedom of the Soul will be showcased from June 1 to 30 at Sublime Galleria. All proceeds from this show will be donated to charity)

source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Bengaluru / by Anila Kurian , Express News Service / May 31st, 2022

Kerala couple cancels haj plan, donates land for ‘Life Mission’ project

Aranmula (Pathanamthitta District) KERALA :

The couple decided to donate its 28-cent ancestral land to LIFE Mission, the Kerala government’s flagship housing scheme for the landless.

Haj
Haj (Photo | PTI)

Pathanamthitta :

Aranmula residents Jasmine and Haneefa were making arrangements for their long-cherished dream of going on haj and were prepared to sell their land to raise funds for the trip when they had second thoughts.

Instead, the couple, married for over three decades, decided to donate its 28-cent ancestral land to LIFE Mission, the State government’s flagship housing scheme for the landless.

The couple’s decision came after it saw the plight of a neighbour-family living on a rented premises and found it difficult to cremate the body of a family member who died recently.

“We were planning to sell our property and use the funds for haj pilgrimage. But, in the past couple of months, we saw some incidents in which certain families find it difficult to cremate their family members as they don’t own a property. Such incidents made us rethink our Haj plans,” Haneefa told PTI.

He said recently, a person passed away in his locality and a community leader donated his four cents of land to that family to conduct last rites and cremation.

“After that incident, we decided to make use of the land to help the needy instead of going for haj,” Haneefa said.

Local Self-Government Minister M V Govindan hailed the decision of the couple and said it was an inspiration to society.

Minister Govindan said the couple was an inspiration to the forward journey of society which needs to embrace every human being.

“People like Haneefa and Jasmine have set an example of humanity and are role models for society,” Govindan said.

Health Minister Veena George on Sunday visited the house of 57-year-old Haneefa and received the agreement to hand over the property for the Life Mission from the couple on behalf of the Aranmula Grama panchayat.

The land, owned by 48-year-old Jasmine, was received under the ‘manasodithiri mannu’ campaign of the Left government, Govindan said.

“Till now, the government has received 926.75 cents of land in 13 locations for the Life Mission scheme. Also in 30 locations, 830.8 cents of land have been assured for the Life Mission. The project has also received a sponsorship of Rs 25 crore to construct 1,000 houses,” the Minister said.

Govindan said he hopes more people would come forward to help the poor and draw inspiration from the couple.

The Left government has till now handed over 2,95,006 houses to beneficiaries under the Life Mission scheme, he said.

He also added that 34,374 houses are currently under construction.

There are 27 housing complexes that are also under construction, he said.

source: http://www.newindianexpress.com / The New Indian Express / Home> Good News / by PTI / May 29th, 2022

Pa Go award 2018 presented to Journalist Imtiaz Shah Tumbe

Mangaluru, KARNATAKA :

Imtiyaz

Mangaluru :

Pa Gopalakrishna Memorial Award 2018 for ‘Best Rural Reporting’ was presented to Journalist Imtiaz Shah Tumbe at Patrika Bhavan.

His article on Kodagu natural calamity, published in Vartha Bharati, was selected for the award.

Shah, a sub-editor in Vartha Bharati, said he had stepped into the field of journalism without any proper background. He said his parent organisation had honed his skills and provided him with an opportunity. “I feel privileged to receive the award.”

Dakshina Kannada District Information and Public Relations Senior Assistant Director K Rohini presented the award to Shah.

Speaking on the occasion, Rohini said the family members of veteran journalist late Pa Gopalakrishna, who had instituted the award, had set an example for others.

DK District Working Journalists’ Association Srinivas Indaje presided over the programme. Secretary Ibrahim Adkasthala, Mangaluru Press Club President Annu Mangaluru, Patrika Bhavan Trust President K Ananda Shetty, Pa Go’s spouse Savitri and senior journalist Manohar Prasad were present.

source: http://www.megamedianews.com / MegaMedia News / Home / March 02nd, 2019

Mom & Daughter-in-Law Broke Barriers to Create Hyderabad’s Iconic ‘Badaam Ki Jaali’

Hyderabad, TELANGANA :

The Imperial Sweet House in Hyderabad’s Sultanpur area was started by Nafees and her daughter-in-law Nasreen Hussaini in the 1960s. Over the years, they’ve expanded their business across India and the world.

A paradise for food lovers, history geeks and street shopaholics, the Charminar city of Hyderabad has a special place for everyone. Being the soul of Hyderabad, Nawabi dawats (delicacies) like Biryani, Qubani ka Meetha and Kaddu ki Kheer are certain to tickle the taste buds of tourists and locals alike.

But among the popular dishes, there is a lesser-known sweet dish called ‘Badam ki Jali’ that often goes undetected by foodies. Primarily made with almonds, cashews and sugar, the recipe of this confection is known to have been passed on from one generation to another.

However, according to reports, there are only a handful of families left in the city that serve Badam ki Jali, which originated in the old Madras and Acrot areas of Tamil Nadu. It travelled to Hyderabad through inter-community marriages, where brides also had their closely guarded recipes in their elaborate wedding trousseau.

One of the few remaining families that make this dish in its authentic form is the Hussaini. As per the family’s accounts, Syeda Aijaz Fatima brought the recipe with her when her family moved to Hyderabad 60 years ago. She passed her recipie to her daughter-in-law, Nafees.

She would make the dish during family gatherings, festivals and weddings but she never considered selling them or making a business out of it.

Cut to 2022, the women of the house run a successful store, ‘Imperial Sweet House’, in the Sultanpur area near Noorkhan Bazar. With an average daily turnover of Rs 20,000, the family supplies their best seller Badam ki Jali and other sweets not just across India but the world.

A Woman’s World

The Hussaini matriarch turned into homepreneurs in the ’60s when their community and the society was reluctant to see women of the house earning money.

It was with the entry of Nafees’ daughter-in-law, Nasreen, that they decided to sell the sweets during festivals. They converted the ground floor of their house into a store to save money on rent. This also ensured they were able to manage both household work and sweet making.

Recalling the early days of their business,  Nafees says, “It is a Nawabi mithai that we made accessible to everyone. Initially, we started with a few orders of 1-2 kg and gradually increased to 10 [kg]. I still remember that cashews were priced at Rs 8 per kg and almonds were Rs 10 when we started. The help we hired 50 years ago is still with us. But nowadays there are grinders to grind almonds and cashews but back then it was a tedious process.”

Now 87, Nafees credits her husband, Syed Mohammed, who supported her dream to expand the store’s business.

“Whether it was completing an order of 52 trays of Badam ki Jali, delivering the sweets on his way back from work or working overnight while streaming movies on VCDs [to accompany the sweetmakers], he always helped,” she adds.

As part of their expansion plan, Nasreen introduced new colours, shapes and sizes like stars, betel leaves, flowers and fruits, to the recipe with help from her husband, Mansoor. Meanwhile, Nafees added an ‘ashrafi’ design, which is achieved by pressing the dough between two Nizami coins to get their inscriptions.

Explaining the process of preparing Badam ki Jali without revealing much, she says, “We soak almonds in hot water and then dry it. Cashews and almonds are then ground into flour and then made into dough with sugar. The mould is then given different shapes and kept for baking. The whole process takes around 4-5 hours. The texture of the sweet is like cookies but the taste is similar to Kaju Katli.”

Nafees passed down the recipe to her daughter-in-law Nasreen who then taught her daughter-in-law, Aisha. Under the late Nasreen, the orders multiplied and she was the one to get new machines like grinders for easing the cooking process.

To ensure the quality of the ingredients, Nasreen and Nafees would themselves visit the Begum market to taste cashews and almonds.

When Aisha, the fourth-generation entrant, took over six years ago, she expanded the deliveries outside the city and country. She used online platforms like Whatsapp and social media for marketing. She was also instrumental in customising trays to get special shapes.

“Currently, our selling capacity is 300-400 kg per month. We also make Puran Poli, Gajar Halwa and other sweets. Every dish is made fresh and if there is an exhibition in the city, we do not sell in bulk and make fresh sweets if they get over. Although the shelf-life of this sweet is four to five days if covered in butter paper and packed properly. In case a customer is unhappy with the quality, we replace the entire order. We care about our reputation and family legacy more than anything,” says Aisha, who is a software engineer.

Over the years many competitors have arrived who make the same dish but the Husaainis are not worried.

“We prefer forgoing profits over compromising on taste and consistency. My grandmother, Nafees taught us this. It is due to these principles that we have a global footprint. Even actor Dia Mirza Rekhi had ordered our Badam ki Jali for her wedding last year,” says Ali, Aisha’s husband.

Both Aisha and Ali left their respective jobs in Dubai to continue the family’s legacy.

“The women of this house have a business acumen without having any business-related degrees. They hold magic in their hands to be able to make thousands of people smile with delight with their Badam ki Jali. So leaving a job abroad was totally worth it. We hope our next generation continues the family tradition,” he adds.

Sources

https://food.ndtv.com/news/dia-mirza-s-shaadi-ki-mithai-was-a-unique-treat-from-this-shop-in-hyderabad-see-pic-2373919

https://www.newindianexpress.com/cities/hyderabad/2017/jul/15/badam-ki-jali-the-delicate-almond-cookies-from-hyderabad-1628808.html

Edited by Yoshita Rao

source: http://www.thebetterindia.com / The Better India / Home> Food> Hyderabad / by Gopi Karelia / February 23rd, 2022