Mumbai, MAHARASHTRA / Dubai, U.A.E :
Mumbai:
Sarah Sham, a fourth-generation Muslim entrepreneur from Mumbai and co-founder of Dubai-based luxury interior design firm Jea, has sparked widespread praise after sharing how she enforces strict work-life boundaries at her company, even at the cost of losing clients.
Sham, whose family business Essajees traces its roots back 130 years to her great-grandfather Abdul Kadir Essajee Sham, a trader of fine Iranian art tapestries, took to LinkedIn to outline the firm rules she applies across her design operations spanning 18 cities.
“We start at nine and close by six, five days a week. No weekend calls. No Sunday deadlines,” she wrote. “When a project runs behind, I hire another designer instead of asking my team to give up their weekend.”
Sham, a graduate of Art History from Duke and Oxford universities, admitted she once believed that good design required working through the night. Over time, she changed her approach after noticing that the best creative output came from well-rested designers, not exhausted ones.
“I started comparing creativity to a well instead of a tap,” she wrote. “Push too hard without rest, and it runs dry, no matter how skilled the person is.”
She acknowledged that the policy carried a real financial cost. Several clients left her firm in favour of teams willing to answer calls on weekends or work late nights. Sham chose to let them go rather than compromise her team’s working conditions.
“A tired designer does not run out of ideas all at once. The work slowly gets less interesting, and nobody notices until a client points it out,” she added.
Sham comes from a storied Muslim business family. Her ancestor Abdul Kadir Essajee Sham opened his Mumbai store in 1890, building a clientele that included Maharajas and royal families from India, Qatar, the UAE, Oman, Kuwait and Saudi Arabia. Today, Essajees serves a new generation of buyers including venture capitalists, consultants and young couples.
Her LinkedIn post drew strong responses from professionals across industries. Many praised her for holding firm on boundaries when revenue was on the line, calling her approach a model for sustainable creative work.
Sham co-founded Jea after serving as principal designer at Essajees Atelier for 12 years, carrying forward a family legacy built on craftsmanship, honesty and respect for the people behind the work.
source: http://www.radiancenews.com / Radiance News / Home> Features / by Radiance News Bureau / August 11th, 2026